'Twas the (Charitable Giving) Season

It's that time of year again. A chill wind blowing, long, dark nights, ... balanced by warm fireplaces and Christmas tree lights.

And time to figure out how to spread some Christmas cheer without filling the world with more "stuff."

As with recent years, we are continuing our tradition of donating to charities in honor of our loved ones instead of spending money on "too many" gifts. I encourage you to consider doing the same, and helping those who are less fortunate than we are.

We've donated to the following charities this Christmas season. We would encourage you to do so too, with the charitable organizations that are closest to your hearts. Write up a blog post, or put it on Facebook, or send us a note. We'd love to hear about what charities you love to support.

• Agros, http://oneseed.agros.org, helping the rural poor lift themselves out of poverty (give a goat, a flock of chicks or a can of worms to a family where it will make a real difference in the quality of their daily lives)
• Beads of Courage, helping sick kids and their families
• Big Brothers / Big Sisters, helping kids with mentors and role models
• City Mission of Schenectady, feeding hungry people
• The MAGIC Foundation, helping kids with growth disorders
• Starlight Children's Foundation, helping seriously ill children cope through entertainment, education and family activities

Give generously!

Here's wishing you and yours a Merry Christmas and a peaceful and prosperous New Year!

Chunk of Change for Charity

Back in February, DLR softWare LLC made its first charitable donation, based on the proceeds from Sgt Fitness sales in 2011.

Thanks to all the Sgt Fitness users out there, and those of you that voted for your favorite charity through the online voting booth at dlrsoftware.com, I wrote a check for $60.00 to The 3-Day for the Cure.

Spread the word: there are those you know who could actually use a dose of discipline from the old Sarge. And every copy sold through the app store adds $1.25 to the next chunk of change for charity.

Stay fit!

 

The Sgt Fitness Report, November

Steady and un-earth-shattering as she goes. Recap of month seven selling Sgt Fitness on the app store...

Weekly sales numbers for weeks 27 through 30: 2, 2, 1, 1
Monthly sales, November 2011: 6
Funds earmarked for charitable donation: $7.50
Votes for favorite charity: 0

Running totals: 45 units, $56.25 raised for charity

The Sgt Fitness Report, October

Another month of four. Recap of month six selling Sgt Fitness on the app store...

Weekly sales numbers for weeks 22 through 26: 0, 0, 1, 3, 0
Monthly sales, October 2011: 4
Funds earmarked for charitable donation: $5.00
Votes for favorite charity: 0

Running totals: 39 units, $48.75 raised for charity

The Sgt Fitness Report, September

The low level background noise of the "not much marketing" slow and steady. Recap of month five selling Sgt Fitness on the app store...

Weekly sales numbers for weeks 18 through 21: 2, 0, 1, 1
Monthly sales, September 2011: 4
Funds earmarked for charitable donation: $5.00
Votes for favorite charity: 0

Running totals: 35 units, $43.75 raised for charity

The Sgt Fitness Report, August

Slow and steady. Eventually I'll be able to buy a cup of coffee at Fourbucks (tm). Guess the word of mouth effect is not quite as strong as I had hoped it would be. Recap of month four selling Sgt Fitness on the app store.

Weekly sales numbers for weeks 14 through 17: 2, 0, 2, 1
Monthly sales, August 2011: 5
Funds earmarked for charitable donation: $6.25
Votes for favorite charity: 0

Zero!

Literally zero!

Wow. Even you folks who are downloading it are not voting for your favorite charities each month. Guess I'm gonna have to put out that update with the voting reminder built in.

Running totals: 31 units, $38.75 raised for charity

The Sergeant, Fitness Report, July

Still going slowly? Yes. More single digit weeks? Absolutely. A zero week? Ouch. But up 1 whole unit from last month! :-) Recap of month three selling Sgt Fitness on the app store.

Weekly sales numbers for weeks 9 through 13: 5, 0, 1, 1, 1
Monthly sales, July 2011: 8
Funds earmarked for charitable donation: $10.00
Votes for favorite charity: 1
Top (only!) voted charity: Susan G. Komen 3-Day for the Cure

Running totals: 26 units, $32.50 raised for charity

The Sergeant, Fitness Report, Second Four Weeks

Still going slowly? Yes. More single digit weeks? Absolutely. I may or may not keep publishing these reports, but here's a recap of my second month selling Sgt Fitness on the app store.

Weekly sales numbers for weeks 5 through 8: 1, 3, 1, 2
Monthly sales, June 2011: 7
Funds earmarked for charitable donation: $8.75
Votes for favorite charity: 1
Top (only!) voted charity: Susan G. Komen for the Cure

Running totals: 18 units, $22.50 raised for charity

Give It Away Now

I think I'm going to adopt "Give It Away" by the Red Hot Chili Peppers as the official theme song for Sgt Fitness.

"Give it away, give it away, give it away now..."

One of the things that inspired me to give away a significant fraction of the revenue from Sgt Fitness was a twitter campaign for, believe it or not, a museum of computing history in the UK. They were trying to raise £1.5 million to build the museum, and their tactic was to appeal to the "twitter-verse" to see if they could get 1.5 million people from all over the world to donate £1 each. Their logic went something like: if certain unnamed (in)famous Hollywood personalities can garner twitter followings of a million or more fans in days with their drivel, then a worthy cause should surely be able to raise some money. A little viral fundraising action.

"I realize I don't want to be a miser"

The thought then occurred to me as I was putting the finishing touches on the first release of Sgt Fitness. What if I donate a dollar, or a little more, for each copy of Sgt Fitness I sell on the app store? And then, what if I spread the news far and wide that it's my goal to sell a million copies of the app, thereby donating a million dollars or more to charity? I know, let's make it even more interesting: let's let the folks who actually buy a copy vote on what charities to donate the money to, and put a deadline of the end of the year on it. Could we do it? Is this idea good enough to take off? Will the Sgt go viral?

"Come on everybody, time to deliver
...
Give it away, give it away, give it away now..."

So How Is This Sgt Fitness Charity Thing Gonna Work Anyway?

I haven't gotten much direct reaction yet (in front of my eyes) to my "Help me give one million dollars to charity!" tag line. I'm curious to know what people think: do they think I have a million dollars in the bank already, ready to give away now? (Hint: I don't...) Or that I'm delusional to think I could sell so many copies in such a short amount of time?

My wife's told a few people over the last month, handing out some of my Sgt Fitness promo cards, and she tells me some have asked "How are you going to give away a million dollars?"

The answer is really simple, actually. It's just a matter of a little discipline, some arithmetic, mixed in with a little publicity, a bit of luck and some dogged persistence.

Here's my pledge at its most basic: I will donate $1.25 to charity for each copy of Sgt Fitness that sells on the app store from now until the end of 2011.

To get from that pledge to $1M to charity is simply a matter of selling 800,000 copies of Sgt Fitness on the app store. Ambitious, perhaps, but certainly within the realm of the possible...

Now, Sgt Fitness only costs $4.99+tax for each person who buys a copy. A one time cost. There are literally now millions of iPhone users out there, each paying something like $30 a month each and every month just for their data plan. I really don't think it's a stretch to say that a very small fraction of them would: (a) be financially able to purchase a copy of Sgt Fitness, (b) actually find it useful in helping to stay fit, and (c) have that warm, fuzzy feeling of knowing they're helping to fund a worthy cause or three.

Everybody who buys a copy also gets a say in how the money will be donated. I have set up a voting capability on my web site so that people who visit the voting booth from inside the app may cast a vote (once per day, per device) for their favorite charity. I'll tally up the votes at the end of the year, and use those votes to decide how to divvy up the million dollars (or however much we're up to at that point...)

Obviously, I'm going to have to exercise some discretion and judgment with respect to tallying and evaluating the votes. For one thing, the charities will have to be real, recognized charitable organizations, and not just "Joe the Plumber's Belt Fund." For another, depending on the numbers, I'll probably end up splitting the vast majority of the money proportionally among the top three vote getters, with "substantial" donations going to the runners up. Perhaps even up to 10 to 20 or more organizations, if there are that many organizations receiving votes.

So: regardless of how many copies I actually sell this year, whatever funds are available based on $1.25 per copy, will be donated to charities in December 2011. I, for one, am hoping to meet and even exceed the million dollar goal.

Hope with me, won't you?

Stay fit and be generous!

(And spread the word to help me reach this goal!)

First Four Weeks, Made Public

A slow start? Maybe. Single digit weeks? Yup. I'm not sure I'll do this every month, but here's a recap of my first month selling Sgt Fitness on the app store.

Weekly sales numbers for the first four weeks: 5, 2, 1, 3
Monthly sales, May 2011: 11
Funds earmarked for charitable donation: $13.75
Votes for favorite charity: 2
Top voted charities: Hannah's Hope (1) and 3 Day for the Cure (1)

I am still confident that the future is bright for Sgt Fitness. Once this catches on, it's gonna take off. You'll have to wear shades. Stay tuned.

Sgt Fitness Promo Cards

I've printed up a few promotional cards for Sgt Fitness. I'll be handing them out to people sporting iPhones, iPads and iPod Touches wherever I go for the foreseeable future.

Let me know if you'd like a pile of 10 or 20 of them so you can hand some out, too. :-)

Stay fit, even while keeping your deskbound day job; get the Sgt Fitness iPhone app today.

From 0 to 1,000,000 in 8 months

Possible? Or am I crazy?

Could we possibly go from 0 to 1,000,000 users in a mere eight months?

So far, only a handful of people have purchased and downloaded Sgt Fitness since its release 2 weeks ago. Thank you. You know who you are. ("Thanks, Mom, Rob, my sisters and my cousins.")

But it will ramp up. I am trying to figure out strategies to get the word out. Writing and publishing the app was a piece of cake... now comes the hard work of continuously promoting it. I'd like to see everybody who buys Sgt Fitness "talk it up" and convince one other person each month moving forward to check it out. And by check it out, I mean, buy a copy, use it, and then convince one other person each month to check it out.

If we can somehow get that sort of a user base as the first 4,000 Sgt Fitness devotees, and we can get to that 4,000 level quickly, watch what happens:

Starting with 4,000 people, each convincing one other person to check it out each month, after 1 month, we'll have 8,000 people.

Then after 2 months: 16,000 people

After 3: 32,000

4: 64,000

5: 128,000

6: 256,000

7: 512,000

8: 1,024,000

Perfect. Eight months from 4,000 to over a million people once we get that rhythm established.

Now: how to establish such a rhythm?

Will you be one of my first 4,000 that helps launch us to the "million dollars to charity" level? I hope so.

If you are one of my early adopters: thank you. Help spread the word by leaving Sgt Fitness on all the time, and actually using it. When people see you doing pushups in the office, they're bound to ask "What's up?" When they do, tell them it's all Sgt Fitness's fault and they should do it, too.

Leave the sound turned on for your iPhone. With the sound on, people will hear your phone saying "Drop and give me 20!" and ask "What's up?" When they do, tell them...

Of course, to go from my first 16 users, to 4,000 may take just as long. It may take sixteen months rather than eight to hit the goal. I might not achieve the million dollar goal until 2012 at that rate... :-)

Starting with 16, which we will definitely have by the end of May, 2011, we can get to 4,000+ after 8 months by doubling each month:

1: 32

2: 64

3: 128

4: 256

5: 512

6: 1,000

7: 2,000

8: 4,000

Which, if it actually pans out that way, would put us at 4,000 users by end of January, 2012.

Or... we could get somebody famous to be our spokesperson, and accelerate the whole thing, by speaking to millions of people at once. Got any famous friends who'd be willing to have lunch with me?

 

Sgt Fitness: now available in the App Store

Help me give $1,000,000 to charity!

My latest creation for the iPhone, Sgt Fitness, the workout coach for the Twitter generation, is now available in the App Store.

It's an exercise reminder app that drills you daily with short workout sessions that you can do anywhere, anytime. Each one only takes a minute or two, but over the course of the day, these drills add up to way more activity than you normally get just sitting in front of your computer.

If you've been making excuses like "I don't have time for a workout" or "I can't afford a gym membership" or "there's no shower at work" or ... then Sgt Fitness is for you. Everybody's got time for a minute or two here and there, the app costs way less than a gym membership, and working out in micro-bursts of activity won't get you too sweaty for your officemates.

Sgt Fitness converts your iPhone into a pocket-sized dose of self-discipline to help you get and stay fit.

Watch out, though. Sgt Fitness has a voice! If the sound is on, sarge'll let you know it's time for a drill with a verbal "Drop and give me 20!" Or, if you're like me, and you hate it when your phone makes sounds in the middle of a conversation with somebody, you'll get the old "vvvmmmppp" vibration alert. Either way, it's time for some activity, private.

Got ADD? No worries: the sergeant tells you exactly what to do and when to do it. You don't even have to think about it. And by the time you get distracted while doing the drill, it's over anyway. On to the next shiny thing, and before you know it, another couple of hours and a few hundred web pages have gone by, and it's time for the next drill.

"David, this is fantastic!" you say. "I've been thinking I should get more fit, and Sgt Fitness will help me there. I get it. But how will this help you give a million dollars to charity?"

I'm glad you asked. But I'm not going to answer that question until the next blog post. For now, suffice it to say that I am seeking the first 4,000 users of Sgt Fitness, and that I hope to recruit them within a month. Friends and family, I implore you: help me sell Sgt Fitness to the whole wide world -- blog, tweet, linked-in and facebook it up for me.

Sgt Fitness is available exclusively for iPhone, iPad and iPod Touch devices. Buy a copy today, and then let all your friends know there's a new workout in town. No gym membership required.

Stay fit!

Follow @SgtFitnessApp on Twitter for news and updates about the app... And check out the Sgt Fitness web page.

Earthquake in Haiti: How Did You React?

How did seeing scenes from Haiti after the earthquake earlier this month make you feel? Sad, dismayed, horrified, afraid? Thankful? Compassionate? Those scenes on the television made me feel all of those feelings and more.

I mean, can you imagine what it must have been like to live there on that day? The earth shakes for a few minutes and everywhere around you, buildings collapse into complete rubble. What would you do? How would you deal with that?

I thought it was a great idea to try to reach out to those people with a helping hand, an absolutely great idea. I was happy to see much of the world rally around them and send food, water, medical supplies, doctors and other volunteers to help out. I was proud: I'm married to a woman who heard that you could text the word "Haiti" to 90999 and thereby donate $10 to the Red Cross to help out... and the same day she heard it, she texted it.

But then.

Then I heard talk on the radio one day of a certain "evangelist" (sorry, but I won't even repeat his name here, I don't think he deserves the publicity: you know who he is, he knows who he is, and certainly God knows who he is, although perhaps reluctantly...) -- Anywho, he actually had the gall to claim that this earthquake was some sort of divine retribution or judgment on the people of Haiti for actions that their ancestors took more than 200 years ago. Really? Come on. I mean... Really?

Then my wife showed me a posting from one of her facebook "friends" and its follow-on commentary and I just could not believe that what I was reading was actually on that little iPhone screen. They were actually complaining that we Americans were spending too much money and help and airtime on the people of Haiti... and how dare we extend that kind of support when we don't even "take care of our own" here in America. Really? Come on. I mean... Really?

People are people, people. People in need deserve our help. People trapped under collapsed buildings deserve to be rescued. We are the richest country on the face of the Earth and we have plenty to go around. Yes, I understand that there are people right here in this very country, state, county and town who have problems, who are sick, who are hurting, who are depressed... and, I'm sorry, but we do take care of "our own" as best we can. That doesn't mean we should shun others who are in desperate need. And if you think we should, then you should be ashamed of yourself.

If you were buried in some rubble, would you want your neighbor to come looking for you? Or just sit there and complain: "Ohhhh.... why do they have to show this stuff on TV tonight? Why are they pre-empting my (insert lame TV show name here) to show this crap?"

Grow up, people. This is America. You're an adult. Act like one.