Toll Free Bridging

http://ridiculousfish.com/blog/archives/2006/09/09/bridge/ -- way cool article about "toll free bridging" -- the mechanism used to make CFString look like NSString on Mac OSX.... -- thanks to Rob Fahrni for the pointer

Reading List

Also on the must read list: anything by Seth Godin. Purple Cow. Permission Marketing. Not that I've read them yet, but they are on the must read list. So someday.